For Imperial Tobacco CR, one of the leading manufacturers of tobacco products, we implemented an extensive digital signage solution project at more than 120 retail stores throughout the Czech Republic.

The aim of the project was to modernize and digitize the retail sale area – we replaced the original static light boxes with digital screens with remote management and content planning capabilities. Thanks to this solution, the client can easily and flexibly change visual campaigns, promote current events, or introduce new products directly at the point of sale.

We installed the monitors into existing shelves, achieving significant cost savings while enhancing the visual appeal of the brand. The use of screens of various formats and sizes made it possible to adapt the presentation to each type of store and product placement.

Thanks to digitization, the client gained an effective tool for promoting sales, increasing awareness of new products, and motivating customers to make impulse purchases. The project thus brought not only modern visual communication, but also a measurable increase in sales results.