For the international brand BLU, one of the leaders in the electronic cigarette market, we implemented a comprehensive digitization of two showrooms in the center of Prague. The aim of the project was to create a modern and visually attractive environment for presenting a new product and strengthening brand perception in the premium segment.

We integrated large-format screens into the glass walls of the showrooms for dynamic content presentation and interactive kiosks with touchscreen tablets that allow customers to intuitively view product information, videos, and visual content of the brand.

We provide complete digital content management for the client – from campaign planning, remote screen updates and monitoring, to service support (service desk). This gives BLU full control over content in real time and allows it to respond flexibly to marketing needs and seasonal campaigns.

The project demonstrates how modern digital signage technology can be used to create a progressive customer experience and strengthen brand identity in a brick-and-mortar store.