digitization of sales print and tobacco RELAY
Digital signage at hundreds of points of sale
For the client, we digitize the RELAY network of retail stores with printing, tobacco and small snacks. Individual stores are fitted with monitors embedded in a colored frame. The set is connected to the client’s data infrastructure, so that the client can comfortably handle the management of advertising content at their branches themselves.
At Václav Havel Airport, RELAY stores are equipped with several types of monitors – large-format monitors on the front of the store, video wall monitors at the entrance to the store, monitors embedded in a colored frame and at the same time in the store counter, and finally smaller monitors above the cooling counters for impulse purchases and promotions.
Separate drawing documentation was created for each of the monitors, according to which the frames were produced, partly in cooperation with the company that ensured the redesign of the store and other suppliers.