ITG, in cooperation with BlueTouch Media, implemented a project for British American Tobacco focused on digitizing more than 500 retail stores within the Valmont, GG Tabák, and other partners’ networks on the independent market.

The project included the installation of LCD displays of various sizes and types – always taking into account the space available in each store – and the deployment of a remote content management system that allows for easy updating of digital communications at all branches.

BlueTouch Media also provided the production and assembly of support structures for the displays and solved challenging installation situations, such as the placement of two high-brightness 75″ LCD screens in the Damira Brno store. The installation took place at a height of almost 4 meters in a busy location, yet with minimal disruption to operations.

The result is eye-catching digital displays that enhance the visibility of the British American Tobacco brand and enable flexible and effective communication with customers directly at the point of sale.