We implemented a project to digitize selected retail stores for MULTILIGHT, a company operating a network of advertising spaces and CLV panels in stores throughout Austria. The goal was to transition from traditional static panels to dynamic digital content, which increases the attractiveness of storefronts and allows for flexible changes to marketing messages.

We installed 55-70″ semi-outdoor monitors in the shop windows, which are fully legible even in daylight and designed for continuous 24/7 operation. The solution also includes remote management and content planning via our own DSMediaplay system.

This software allows the client to centrally manage the entire network of screens, easily update content, and ensure high operational reliability. The advantages of DSMediaplay include variability, the possibility of deployment on existing hardware, low license fees, and intuitive controls that simplify the management of marketing campaigns.

Thanks to the digitization of storefronts, the client has gained a flexible communication channel that brings higher brand visibility, better customer engagement, and a modern presentation of the products on offer.

Evaluation of the collaboration from the client’s perspective:

„BlueTouch Media provides us with the management of digital signage within our network throughout Austria. The team of technicians is professional and, thanks to the reasonable prices for project management, the cooperation with the Czech agency pays off for us.“

Markus Kopeinig, Multilight Austria