For Lagardere, we installed 86-inch diameter LCDs in select retail locations, optimally filling the area behind the glass panel that forms the store’s exterior wall. Shops are exposed to large temperature differences (cold winter / hot summer). We have solved this hurdle with a technological setup such as automatic cooling or heating, remote monitoring of the temperatures inside the LCD structures or automatic switching on of the system only when the operating conditions are met. In order to determine the maximum usable internal space of the store, the entire structures with LCDs are only 15 cm deep. We have installed high brightness LCD models in shop windows with direct sunlight, in the other shop windows we have LCD screens with a higher brightness of 700 nits. This ensures very good visibility of the projected content at any time of the day.