For Lagardere, we installed 86-inch LCD screens at selected points of sale, which best filled the space behind the glass panel forming the outer wall of the store. The stores are exposed to large temperature differences (winter frost/summer heat). We solved this problem with technological enhancements such as automatic cooling or heating, remote monitoring of temperatures inside the LCD structures, and automatic activation of the system only when operating conditions are met. To maximize the usable interior space of the store, the entire LCD structures are only 15 cm deep. We installed high-brightness LCD models in shop windows exposed to direct sunlight and LCD screens with a higher brightness of 700 nits in other shop windows. This ensures excellent visibility of the projected content throughout the day.